Annual Giving

The office of Annual Giving develops and implements the University’s annual solicitation strategy. The office works with each college and unit to develop unique appeals and deploys them through regular mail, email, text-to-give and other digital platforms.
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Cougar Spirit Cord

Sophia James - DIRECTOR

Sophia James


(713) 743-7569

Elektra Rose

Direct Marketing Manager

(713) 743-8994

Ashley Culton

Program Manager

(713) 743-2363

Omar Maglalang - Lead, PMR Analyst

Omar Maglalang

Lead, PMR Analyst

Omar Maglalang has been a prospect management and research analyst for the University of Houston since 2017. He has taken on several data-driven assignments during that span, including serving as prospecting analyst for principal and major gifts, performing segmentation and channel analytics for annual giving, conducting advancement analytics projects on behalf of advancement leadership and developing and optimizing the relationship management system (RMS). He has over 10 years of experience in analytics, data management and communicating insights into actionable recommendations during his positions supporting higher education, e-commerce, telecommunications and retail.
Prior to joining the University of Houston, Maglalang was a market research analyst for Pennsylvania State University.

(713) 743-6328

Catherine Lofaro - Call Center Manager, Annual Giving

Catherine Lofaro

Call Center Manager

Catherine Lofaro joined the University of Houston in May 2019 as the call center manager for annual giving. Lofaro has nearly a decade of experience in fundraising. Prior to joining the University of Houston, she held various fundraising roles with Ruffalo Noel Levitz.
At the University of Houston, Lofaro trains and manages a team of up to seven student callers who are responsible for soliciting donations to the University.
She earned a Bachelor of Arts degree is Hispanic studies from the University of Houston.

(713) 743-7774