The Office of Corporate & Foundation Relations (CFR) uses the Engagement Continuum to map the stages of engagement and preferred outcomes between UH and a Corporation and/or Foundation. CFR works with faculty and staff to provide a holistic view of any corporation’s or foundation’s current engagement with the University as well as coordinate a comprehensive engagement strategy for the specific UH college/school/unit.
Strategic Relationship Goal: the purpose of generating an Engagement Continuum is to determine partnership opportunity through the intersection of UH initiatives and the corporation’s or foundation’s philanthropic vision.
|Alumni Engagement||Alumni Engagement|
|Vendor Relationship||Vendor Relationship||Vendor Relationship|
|Philanthropic Giving||Philanthropic Giving||Philanthropic Giving||Philanthropic Giving|
|Tier 5||Tier 4||Tier 3||Tier 2||Tier 1 (Top Tier)|
|Single Point of Engagement||Managed Relationship||Broad Based Engagement||Tailored Partnership||Strategic Partnership|
|Involved at one level with UH – No RM assignment||More than one point of interest, requires OCR coordination – Intro to OCR RM system and various programs throughout campus||Work closely OCR – Engaged across multiple units through recruiting, interested in research opportunities and MRA||Programmatic Relationship – Engaged in multiple facets of at least 1 College, identified value-added opportunities for deeper relationship, Executive Leadership involvement and buy-in (Top 5 Partnership candidate)||Relationship is long-term – significant and on-going financial contributions (philanthropic, sponsored research, etc), requires OCR coordination, Vanguard Society members and candidates |